PRIVACY POLICY

Last updated: June 13, 2026

This Privacy Policy explains how CHOSEN ("CHOSEN," "we," "us," or "our") collects, uses, and shares your personal information when you visit or buy from chosensteps.store (the "Site"), contact us, or engage with us through email, SMS, or social media. "Personal information" means information that identifies, relates to, or could reasonably be linked with you.

WHO WE ARE

CHOSEN is a direct-to-consumer brand selling comfort and massage insoles and related footwear comfort products, based in the United States. We are responsible for the personal information processed through our Site and services.

Contact: info@chosensteps.store

PERSONAL INFORMATION WE COLLECT

We may collect the following categories of personal information:

Contact details: name, shipping/billing address, email address, and (if you opt in to texts) phone number.
Order information: products purchased, order history, delivery address, and payment status. Payment card details are processed by our payment providers; we do not store full card numbers.
Account and technical data: IP address, browser type, device identifiers, general location, pages viewed, and session activity.
Communications: messages you send us by email, SMS, social media, or customer service.
Marketing preferences: your consent and preferences for emails and texts.
Cookies and tracking data: see "Cookies & Tracking" below.

We collect this information directly from you, automatically as you use the Site, and from service providers such as our e-commerce, analytics, and advertising platforms.

HOW AND WHY WE USE YOUR INFORMATION

We use your personal information to:

Process and fulfill your orders, take payment, and provide customer support.
Send you order and shipping updates.
Send marketing emails and texts where you have opted in.
Operate, analyze, and improve the Site and our products.
Personalize content and measure the performance of our advertising.
Detect, prevent, and respond to fraud and security issues.
Comply with our legal, tax, and accounting obligations.

HOW WE SHARE YOUR INFORMATION

We do not sell your personal information for money. We may share personal information with:

Service providers that run our business, including Shopify (e-commerce hosting), Klaviyo (email/SMS), payment processors, and shipping/logistics partners.
Advertising and analytics partners, including Meta (Facebook/Instagram) and similar platforms, to measure and deliver ads.
Authorities or third parties where required by law, or to protect our rights, safety, or property.

A note for California residents: Under the California Consumer Privacy Act (as amended by the CPRA), our use of advertising and analytics technologies (such as the Meta pixel and cookies) may be considered "sharing" or a "sale" of personal information for cross-context behavioral advertising. You have the right to opt out — see "Your California Privacy Rights" below.

COOKIES & TRACKING

Our Site uses cookies and similar technologies to provide core functionality, analyze traffic, personalize content, and support advertising. You can manage non-essential cookies through our cookie banner (where shown) or your browser settings. Disabling some cookies may affect how the Site works.

SMS / TEXT MESSAGING TERMS

The CHOSEN mobile messaging service (the "Service") is operated by CHOSEN. Your use of the Service is your agreement to these terms. We may modify or cancel the Service or its features at any time.

By opting in, you agree to receive recurring automated marketing and transactional text messages (such as cart reminders, promotions, and order updates) from or on behalf of CHOSEN at the phone number you provide, even if it is on a state or federal Do Not Call list. Consent is not a condition of any purchase. Message and data rates may apply. Message frequency varies.

You can opt out at any time by replying STOP to any message, and reply HELP for help. Carriers are not liable for delayed or undelivered messages.

YOUR PRIVACY RIGHTS

Depending on where you live, you may have the following rights regarding your personal information:

Right to know / access the personal information we have collected about you.
Right to delete personal information we hold about you.
Right to correct inaccurate personal information.
Right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising.
Right to limit the use of any sensitive personal information.
Right to non-discrimination for exercising your rights.

How to exercise your rights

Email us at info@chosensteps.store with your request. We will verify your request and respond within the time required by law. You may use an authorized agent to submit a request on your behalf.

Do Not Sell or Share My Personal Information

To opt out of the sharing of your personal information for targeted advertising, email info@chosensteps.store, and where available, use the cookie/privacy controls on our Site. You can also enable an opt-out preference signal (such as Global Privacy Control) in your browser, which we will honor where required.

DATA RETENTION

We keep your personal information only as long as needed for the purposes described above or to meet legal obligations:

Order and account information: up to 7 years (tax and accounting requirements).
Marketing consent: until you withdraw consent or unsubscribe.
Customer service records: up to 2 years from last contact.
Cookies and analytics: as described in our cookie controls.

DATA SECURITY

We use reasonable technical and organizational measures to protect your personal information, including SSL encryption, access controls, and secure storage practices. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

CHILDREN'S PRIVACY

Our Site and products are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us at info@chosensteps.store and we will delete it.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Material changes will be posted on this page with a new "Last updated" date. Please review it periodically.